Specialized seminar about industrial design and video communication was held with International Academic Collaboration of Alzahra University on Sunday, 24th December, 2017 from 9:30 am to 12 AM at Dr. A'la Tourani Hall, Alzahra University. Speakers of this seminar were Dr. Elham Morshedzade, instructor of industrial design and Mr. Jeff Joiner, instructor of video communication and art manager of Virginia tech university. Dr. Farzane Honarbakhsh conducted the seminar by inviting the faculty of industrial design group and video communication students and Dr. Effat Al-Saddat Afzal Tousi, research and executive deputy of art university, Marzie Allahdadi, head of industrial design department.
First speech about evaluation of interactions in products based on efficiency and modeling structural equations was presented by Dr. Morshedzade. She gave a different introduction from human interactions analyzed behavioral relations between human and product and presented a model for evaluation of behavioral relations and cognitive analysis between consumer and product.
The second speech with subject "Video Narrating" (successful advertising campaign) was presented by Mr. Jeff Joiner. In this speech it was explained that a successful advertising message must be amusing and also informative for audience in order to create a new picture of a product in audience mind. These messages are usually pictured with high accuracy and thinking as is understandable even for audience with different language. Audience joins different parts of the picture in their minds and this active association creates a stronger emotional and inside relation about the brand.
At the end of seminar, guests presented in master class of video communication of Dr. Afzal Tousi and under graduate class of industrial design of Dr. Elahe Dai got acquainted with works of these two majors.